We are happy to see the textile industry and consumers using the therm "Slow Fashion" more and more frequently. As Dunesi is a huge advocate of this "movement", we thought it would be good to slow down (pun intended...) and explain what is actually means...
Simply put "Slow Fashion" is the deliberate choice to buy better-quality items less often. When we make "slow" purchases, they are meant to be environmentally and ethically conscious rather than trend-driven.
You may have heard of the "Slow Food Movement" that pays attention to principles such as good quality food, clean environment, and fairness for both consumers and producers. The (slow) fashion industry borrows the same principles, it being about consuming and creating fashion consciously and with integrity. It connects social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made, and lasting clothing. On the production side it encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste.
So what do we do at Dunesi to follow the principles of "Slow Fashion"?
- we aim to create clothes that our customers will wear and love for seasons to come, long term
- all our products are made locally in the UAE, and as we believe in ethical manufacturing and fair treatment of staff and the production team of Dunesi is well looked after with higher than average wage, good working conditions and insurance and double the required amount of annual holidays.
- we don't follow the fashion calendar or seasons and instead introduce new collections a few times a year as and when the demand is there
- small batch production, and when we can, we "make to order" to further reduce waste
- no plastic and almost zero waste in production and logistics
- recycling and using recycled materials where possible
- using ethical, organic and sustainable materials in our clothing as often as possible, a lot of our fabric comes from small producers in Indonesia.